Billboard Boxscore has been tracking touring data and ranking the top live acts around the world across various musical genres since the mid-1980s.
Classic rock bands, country troubadours and pop icons have long dominated these lists, but in recent years, Latin artists have increasingly become contenders. Just last year, Billboard celebrated the year in Bad Bunny. The Puerto Rican superstar topped the 2022 year-end Top Tours ranking, marking the first time that an artist who primarily records in Spanish ruled over the annual Boxscore report.
That’s not to say that Latin acts haven’t been a vital part of the global touring business for years. The following list of the genre’s 20 biggest acts spans generations, with headliners from the ‘90s, ‘00s, ‘10s and today.
It’s also worth noting that Latin music isn’t just one genre. Rather, the umbrella term reflects the many intersections of cultures and communities across Latin America, Spain, Portugal and Latino communities in the United States and Canada. From Bad Bunny and Daddy Yankee’s reggaeton to Romeo Santos’ bachata to Shakira’s Latin pop to the many styles of Regional Mexican, these artists – and many, many more – have sold out arenas across the globe.
Scroll through to see the 20 highest grossing Latin artists in the Boxscore archives. We’ve displayed each artist’s career gross, attendance and number of concerts. Since last year’s update, two new acts have crashed the list, while others have surged with record-breaking tours.
This list is based on figures reported to Billboard Boxscore, as of Sept. 18, 2024. Final numbers are based on headline engagements only – no festivals – plus 50% of any co-headline grosses. Several of these acts have toured together, bridging together the many pieces of the Latin music pie.
Maluma
Image Credit: Christopher Polk for Billboard Gross: $115.6 million
Attendance: 1.3 million
Total Shows Reported: 167
First Reported Show(s): $162k at Teatro Caupolican in Santiago, Chile, on Oct. 18, 2015
Biggest Reported Show(s): $3.2 million at Estadio Atanasio Giradot in Medellin, Colombia, on April 30, 2022
Chayanne
Image Credit: Christopher Polk for Billboard Gross: $125.1 million
Attendance: 1.9 million
Total Shows Reported: 255
First Reported Show(s): $52k at James L. Knight Center in Miami, Fla., on Dec. 16, 1989
Biggest Reported Show(s): $4.1 million at Auditorio Nacional in Mexico City, Mexico, on March 14-15, 2015
Marco Antonio Solis
Image Credit: John Medina/Getty Images Gross: $131.9 million
Attendance: 1.7 million
Total Shows Reported: 232
First Reported Show(s): $161k at Universal Amphitheatre in Universal City, Calif., on Nov. 15, 1997
Biggest Reported Show(s): $3.1 million at BMO Stadium in Los Angeles on Aug. 12, 2023
Vicente Fernandez
Image Credit: Michael Tran/FilmMagic Gross: $138 million
Attendance: 1.8 million
Total Shows Reported: 238
First Reported Show(s): $86k at James L. Knight Center in Miami, Fla., on Oct. 10, 1987
Biggest Reported Show(s): $7.4 million at Auditorio Nacional in Mexico City, Mexico, from 12 shows between Sept. 10-Oct. 12, 2014
Grupo Firme
Image Credit: Jason Koerner/Getty Images Gross: $153.4 million
Attendance: 1.4 million
Total Shows Reported: 79
First Reported Show(s): $675k at El Paso County Coliseum in El Paso, Texas, on May 23, 2021
Biggest Reported Show(s): $13.6 million at SoFi Stadium in Inglewood, Calif., on May 28-29, 2022
Ricardo Arjona
Image Credit: Gerardo Mora/Getty Images Gross: $155.1 million
Attendance: 2 million
Total Shows Reported: 256
First Reported Show(s): $692k at Auditorio Nacional in Mexico City, Mexico, on Sept. 30-Oct. 2, 2004
Biggest Reported Show(s): $4 million at Kaseya Center in Miami, Fla., on June 23-25, 2023
Juan Gabriel
Image Credit: Rodrigo Varela/Getty Images Gross: $157.2 million
Attendance: 2.5 million
Total Shows Reported: 298
First Reported Show(s): $58k at James L. Knight Center in Miami, Fla., on Aug. 17, 1985
Biggest Reported Show(s): $9.5 million at Auditorio Nacional in Mexico City, Mexico, from 12 shows between April 10-May 17, 2015
Alejandro Fernandez
Image Credit: Jordi Vidal/Redferns Gross: $176.5 million
Attendance: 2.7 million
Total Shows Reported: 353
First Reported Show(s): $253k at Universal Amphitheatre in Universal City, Calif., on Dec. 7, 1996
Biggest Reported Show(s): $5.6 million at Auditorio Nacional in Mexico City, Mexico, from 10 shows between Sept. 8-Oct. 9, 2010
Pitbull
Image Credit: Alexander Tamargo/Getty Images Gross: $176.5 million
Attendance: 3.3 million
Total Shows Reported: 344
First Reported Show(s): $59k at Budweiser Events Center in Loveland, Colo., on April 29, 2006
Biggest Reported Show(s): $1.8 million at Allphones Arena in Sydney, Australia, on Sept. 1, 2012
Ricky Martin
Image Credit: STARLITE/Redferns Gross: $188.1 million
Attendance: 2.9 million
Total Shows Reported: 274
First Reported Show(s): $109k at Auditorio Nacional in Mexico City, Mexico, on Oct. 2, 1993
Biggest Reported Show(s): $4 million at Coliseo de Puerto Rico in San Juan, Puerto Rico, on Feb. 9-12, 2007
Jennifer Lopez
Image Credit: Daniele Venturelli/Getty Images Gross: $191.6 million
Attendance: 1.4 million
Total Shows Reported: 203
First Reported Show(s): $494k at Mohegan Sun Arena in Uncasville, Conn., on Oct. 22, 2011
Biggest Reported Show(s): $5.5 million at Madison Square Garden in New York City, on July 12 and 15, 2019
Romeo Santos
Image Credit: Adrián Monroy/Medios y Media/Getty Images Gross: $202 million
Attendance: 2 million
Total Shows Reported: 170
First Reported Show(s): $3.6 million at Madison Square Garden in New York City, on Feb. 11 and 23-24, 2012
Biggest Reported Show(s): $9.6 million at Movistar Arena in Santiago, Chile, on March 21-30, 2023
Enrique Iglesias
Image Credit: Alexander Tamargo/Getty Images Gross: $207 million
Attendance: 3.8 million
Total Shows Reported: 378
First Reported Show(s): $692k at Madison Square Garden in New York City, on Oct. 13, 1996
Biggest Reported Show(s): $2.9 million at HaYarkon Park in Tel Aviv on May 27, 2018
Aventura
Image Credit: John Parra/Getty Images Gross: $208.2 million
Attendance: 1.7 million
Total Shows Reported: 133
First Reported Show(s): $52k at House of Blues in Chicago on March 3, 2006
Biggest Reported Show(s): $7.5 million at Prudential Center in Newark, N.J., on June 2-4, 2024
Daddy Yankee
Image Credit: Gladys Vega/Getty Images Gross: $224.7 million
Attendance: 2.4 million
Total Shows Reported: 138
First Reported Show(s): $78k at House of Blues in Lake Buena Vista, Fla., on Oct. 2, 2004
Biggest Reported Show(s): $23.6 million at Foro Sol in Mexico City, Mexico, on Nov. 29-30 and Dec. 2-4, 2022
RBD
Image Credit: Rick Kern/Getty Images Gross: $299.8 million
Attendance: 3.1 million
Total Shows Reported: 203
First Reported Show(s): $2.7 million at Coliseo de Puerto Rico in San Juan on Dec. 2-4, 2005
Biggest Reported Show(s): $28.3 million at Foro Sol in Mexico City on Nov. 30-Dec. 3 and 16-17, 2023
Marc Anthony
Image Credit: Rodrigo Varela/Getty Images Gross: $340.8 million
Attendance: 4.1 million
Total Shows Reported: 450
First Reported Show(s): $513k at Madison Square Garden in New York City on Aug. 31, 1996
Biggest Reported Show(s): $4.6 million at American Airlines Arena in Miami on Nov. 18-19, 2016
Karol G
Image Credit: Erika Goldring/WireImage Gross: $400.9 million
Attendance: 3 million
Total Shows Reported: 128
First Reported Show(s): $12k at Envy Night Club in Elizabeth, N.J., on Jan. 19, 2018
Biggest Reported Show(s): $25.4 million at Rose Bowl in Pasadena, Calif., on Aug. 18-19, 2023
Luis Miguel
Image Credit: Tomas Cuesta/Getty Images Gross: $633.1 million
Attendance: 6.3 million
Total Shows Reported: 701
First Reported Show(s): $164k at The Paramount in New York City on Nov. 1, 1991
Biggest Reported Show(s): $19.3 million at Auditorio Nacional in Mexico City, Mexico, from 30 shows between Jan. 18-Feb. 27, 2004
Bad Bunny
Image Credit: Christopher Polk for Variety Gross: $720 million
Attendance: 4.1 million
Total Shows Reported: 219
First Reported Show(s): $325k at the Rosemont Theatre in Rosemont, Ill., on Oct. 27, 2017
Biggest Reported Show(s): $31.1 million at SoFi Stadium in Inglewood, Calif., on Sept. 30-Oct. 1, 2022
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